Saudi Research and Media Group (SRMG) announced that its subsidiary Thmanyah Publishing and Distribution Co. secured a SAR 2.32 billion, six-year media rights deal with the Saudi Pro League for exclusive broadcasting of football tournaments across Saudi Arabia and the MENA region. The contract, effective from the 2025/2026 season, covers major tournaments like the King Cup and Roshn League, with revenue expected to impact SRMG's financials starting in late 2025. This deal strengthens SRMG's position in the regional sports media sector and could boost its stock valuation. The agreement also highlights Saudi Arabia's growing investment in sports infrastructure and digital content distribution.
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