Saudi Company for Hardware (SACO) reported a 59% year-on-year increase in online sales for 2025, with Q4 2025 showing 39% YoY and 35% QoQ growth. CEO Abdel-Salam Bdeir highlighted the company’s ongoing transformation strategy, including replacing its current e-commerce platform with a new system to enhance customer experience. The platform upgrade, expected to launch soon, will lead to amortization of the existing platform’s book value. The strong online sales growth signals SACO’s successful adaptation to digital consumer trends, which could boost investor confidence in Saudi equities. As the company invests in technology to improve user experience, it may attract more e-commerce-focused capital flows. Traders should monitor SACO’s stock for potential volatility around the platform launch. For Saudi and MENA investors, SACO’s digital transformation aligns with Vision 2030’s e-commerce goals, offering long-term growth prospects. Key metrics to watch include post-launch sales performance, customer retention rates, and how the new platform impacts SACO’s market share against regional competitors.