Krispy Kreme's stock surged despite declining sales in Q4, as investors focused on positive turnaround signals like improved same-store sales and cost management. The company reported stronger-than-expected revenue growth and a narrowing net loss, signaling potential operational improvements. This resilience boosted market confidence in its recovery strategy, particularly in the US equity market. The stock's 12% jump highlights investor optimism about future profitability despite ongoing sales challenges.
مباشر