Assets under management (AUM) through robo-advisory platforms in Saudi Arabia surged to SAR 6.42 billion by the end of 2025, marking an 89% year-on-year increase. The Capital Market Authority (CMA) reported that investment portfolios managed via these platforms exceeded 535,000. Robo-advisory services use algorithms to automate investment decisions with minimal human intervention, reflecting growing fintech adoption in the Kingdom. This growth highlights Saudi Arabia's digital transformation under Vision 2030, attracting retail and institutional investors to automated wealth management. The rapid expansion of robo-advisory platforms could reshape traditional banking models and enhance financial inclusion. Traders should monitor regulatory developments and competition between fintech firms and traditional banks. For Gulf investors, this trend signals a shift toward tech-driven investment solutions. Key metrics to watch include quarterly AUM growth, user acquisition rates, and regulatory support for digital finance. The CMA's oversight will be critical in balancing innovation with investor protection.
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