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Global multi-asset broker XS.com has appointed Mariana Higa as its Regional Marketing Director for Latin America. Higa joins the firm from rival brokerage Vantage, where she previously led regional growth and management initiatives. In her new role, she will oversee XS.com's regional marketing campaigns, strategic sponsorships, trade show events, and media relationships across key markets including Peru, Colombia, and Mexico.
This executive appointment highlights XS.com's aggressive global expansion strategy and effort to build out its institutional and retail presence across emerging economies. By onboarding experienced talent from competitors like Vantage, Exness, and Alpari, the broker aims to tailor its promotional and localization strategies to suit the unique operational demands of Latin American trading environments.
Looking ahead, market participants should expect intensified marketing rivalry among retail forex and CFD brokers in Latin America. Analysts will be monitoring whether XS.com's regional hiring push translates into increased client onboarding and trading volumes in the LATAM region over the coming quarters.
