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eToro reported an 81% surge in trading activity in February 2026, driven by a shift from cryptocurrency to traditional markets. Capital markets trades hit 70.2 million, up from 38.8 million in February 2025, while crypto trades fell 36% year-over-year. Assets under administration (AUA) rose 13% to $17.6 billion, with 3.9 million funded accounts. The average invested amount per trade dropped 35% to $180, suggesting increased retail participation in smaller, more frequent transactions. The platform expanded its UCITS ETF offerings by 250 in January 2026, targeting European investors, and secured sports sponsorships with French Ligue 1 clubs and the BWT Alpine F1 Team to boost brand visibility. This shift reflects broader market dynamics as investors recalibrate strategies post-crypto rally. The decline in crypto trading (-36%) and average investment (-4% to $254) signals reduced volatility in major tokens. eToro’s growth in interest-earning assets (+8% to $6.9 billion) and money transfers (+61% to $1.3 billion) highlights stronger client engagement. Traders should monitor how regulatory changes in Europe and the U.S. impact eToro’s expansion plans, particularly in ETFs and sports partnerships. For forex and equity traders, eToro’s focus on traditional markets could intensify competition with platforms like Robinhood and Interactive Brokers. The surge in capital markets activity may also influence regional fintech adoption in the Gulf, where retail investors are increasingly seeking diversified, low-cost investment options. Key metrics to track include monthly trading volumes, AUA growth, and regulatory developments affecting crypto and ETF markets.
