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The European Securities and Markets Authority (ESMA) has announced a new Union Strategic Supervisory Priority (USSP) focusing on digital innovation, specifically targeted at artificial intelligence and tokenisation. This regulatory initiative follows an internal review which revealed that 87% of AI use cases among EU securities firms are applied to internal processes, with only 3% directly serving investment services. ESMA aims to build supervisory capacity across National Competent Authorities to maintain investor safeguards while fostering technological adaptation.