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Dubai-based brokerage APC Prime has announced the appointment of Shadi Salloum as its new Global Chief Executive Officer. Salloum previously served as the Regional Director for the MENA region at XS.com and possesses over 15 years of experience in retail brokerage operational roles across Cyprus, Saudi Arabia, and the UAE. In his new capacity, he is tasked with restructuring APC Prime's operational leadership and spearheading its global expansion strategy beyond the MENA market.
This executive shift underscores the growing prominence of Dubai as an international hub for retail trading brokerages seeking aggressive global growth. APC Prime claims to hold regulatory approvals from ASIC and the UAE's Capital Market Authority (CMA), reflecting a broader industry trend where brokerages leverage mainland UAE licensing to expand their reach across regional and international markets.
Going forward, market participants and industry observers will be monitoring how APC Prime aligns its St. Lucia domain entity with its global expansion targets, alongside Salloum's efforts to set up abroad operations. The aggressive hiring push by regional brokers points to tightening competition within the MENA online trading ecosystem.
