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Leejam Sports Co., a Saudi-listed fitness company, announced the opening of two new centers in Jeddah’s Murjan District on April 18. The facilities, branded as 'Fitness Time - Ladies' and 'Fitness Time' for men, feature advanced equipment and modern design. The company emphasized that these centers align with its expansion strategy and will contribute to financial results starting Q2 2026. Further openings are expected in the coming weeks.
This expansion reflects growing demand for fitness services in Saudi Arabia, driven by Vision 2030’s focus on health and wellness. For traders, the news could signal improved revenue potential for Leejam, though the financial impact is not expected until 2026. Investors may monitor future announcements for details on operational performance and market share gains.
For the MENA region, Leejam’s growth underscores the fitness sector’s resilience amid economic diversification. Traders should watch for quarterly reports post-2026 to assess the centers’ contribution to earnings. Broader implications include potential sector consolidation or partnerships as competition intensifies.
