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Umm Al Qura for Development & Construction (MASAR) has announced a strategic expansion into two new adjacent sites in Makkah, forming the 'Masar Gardens' project. This marks a shift from its single-destination model to a multi-destination urban development platform. The company, which recently completed its 2021-2026 strategy, now aims to diversify its portfolio across Makkah, Jeddah, and Madinah. With a combined area of 1.2 million square meters, the new projects are part of a broader five-year (2026-2030) strategy focused on sustainable urban growth and long-term value creation.
This expansion strengthens MASAR's position in Saudi Arabia's real estate sector, particularly in the Western Region. The company's strong financial performance—60%+ CAGR in revenue and 45%+ in net profit over the past five years—positions it for continued growth. Its listing on Tadawul has also bolstered investor confidence, attracting SAR 40 billion in development investments and over 30 strategic partnerships. For traders, this signals potential volatility in the Saudi equity market as the company scales operations.
The new strategy aligns with Saudi Vision 2030's urban development goals, which could attract further foreign and domestic investment. Key risks include execution delays or regulatory hurdles. Investors should monitor MASAR's quarterly financials and project milestones, as well as broader real estate market trends in the Western Region.
