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Equiti Group has appointed Erica Li as its new Head of Acquisition, operating out of the broker's London office. Li brings significant industry experience to the role, having spent the past three years at the UK online investment platform AJ Bell, where she focused on digital growth and client onboarding strategies.
This executive hire highlights Equiti's ongoing efforts to expand its global market footprint and enhance its client acquisition channels. By bringing in leadership with strong experience from established retail investment platforms, Equiti aims to scale its international client base and strengthen its presence in key financial hubs, including the UK and the Middle East.
Investors and industry observers will be watching how this leadership change influences Equiti's market share and strategic growth initiatives in the competitive online brokerage sector over the coming quarters.
